In line with Hayat Medisa Teb’s commitment to continuous learning and the enhancement of employees’ professional skills, a company representative participated in the training course titled “Marketing for Generation Z,” instructed by Mr. Majid Majidi.
This course focused on understanding the behavioral characteristics and core values of Generation Z in the workplace, familiarizing participants with the mindset, motivations, and communication styles of this emerging generation. The objective of the program was to support managers and professionals in building more effective interactions, greater empathy, and more purposeful collaboration with younger workforce segments within organizations.
Participation in such initiatives reflects Hayat Medisa Teb’s development-oriented approach to strengthening human capital, enhancing organizational culture, and fostering a dynamic work environment aligned with the expectations and perspectives of new generations.
