In line with enhancing organizational knowledge and strengthening brand positioning within the highly competitive healthcare market, a representative of Hayat Medisa Teb participated in the professional and specialized training course “Brand Strategy” on October 12, 2025. The program was conducted by Mr. Mohsen Arzhang.
This course focused on practical and up-to-date branding concepts and addressed a range of essential topics, including:
- Fundamentals of Brand Identity and effective market positioning
- Brand Architecture design with an emphasis on integration and differentiation
- Development of key brand messages and strategies for their effective communication to target audiences
- Application of digital and traditional tools in branding initiatives
- Scientific methods for measuring and monitoring Brand Equity, along with key brand performance indicators
Participation in this program provided the marketing and brand management team of Hayat Medisa Teb with a valuable opportunity to update their specialized knowledge, exchange insights with industry professionals, and gain exposure to emerging branding trends.
Hayat Medisa Teb firmly believes that investment in brand knowledge is a critical driver for building trust, increasing customer loyalty, and consolidating a strong position in the healthcare market. Accordingly, participation in such professional training programs is considered a meaningful step toward the company’s sustainable development.
