On October 11–12, the Customer Affairs Manager of Hayat Medisa Teb participated in the specialized training course “Brand Management and Branding”, led by the esteemed instructor Mr. Kambiz Tehrani.
This comprehensive program covered key topics including brand personality, principles of selecting an effective brand name, and the critical factors that contribute to strengthening or weakening brand equity.
The primary objective of this training was to enhance the knowledge and strategic capabilities of the company’s management team in developing and sustaining a strong, distinctive, and influential brand identity. This, in turn, enables Hayat Medisa Teb to present its products and services more effectively to customers and to further reinforce its market position.
Hayat Medisa Teb remains committed to leveraging up-to-date, specialized training initiatives to continuously improve service quality and deliver the highest standards of value to its customers.
