Hayat Medisa Teb participated on October 16–17, 2025 (24–25 Mehr) in the 12th International Conference on Sales Transformation with Artificial Intelligence. The conference focused on the role of AI in transforming sales, enhancing customer experience, and applying innovative approaches to management and strategy. Key themes included the future of sales in the AI era, data-driven decision-making, AI-powered customer experience design, improving sales team performance and productivity through intelligent tools, and emerging leadership and management models in the digital economy.
The event featured highly specialized keynote sessions delivered by prominent international speakers, including Robin Speculand—author of nine global bestsellers on digital transformation and strategy execution, ranked among the Thinkers50 Top 50 global thinkers in 2024, Ambassador of the Peter Drucker Forum, and Strategy Advisor to DBS Bank Singapore; Peter Sylvester—former Vice President of Sales and Marketing at Harley-Davidson for 10 years, overseeing more than 900 dealerships, and CEO of Integrus Global with over 50 international speaking engagements; Michael Jackson—the UK’s Best Business Speaker of 2024, with more than 3,000 conference presentations across 46 countries, organizational productivity advisor to Qatar Airways, Bayer, and Pfizer, and guest speaker at Microsoft summits alongside Richard Branson and Bill Gates; and Ian Rheeder—General Manager of Sales and Marketing at YKK, Founder of the South African Institute of Marketing, author of Marketing for Chartered Accountants, and faculty member at GIBS Business School.
Participation in this conference aligns with Hayat Medisa Teb’s strategic objectives to strengthen managerial knowledge, transform sales approaches, and align organizational strategies with emerging technologies and global best practices.
