Hayat Medisa Teb participated in the specialized program titled “Business and Marketing Management During Crisis and Uncertainty,” organized by the Iran Committee of the International Chamber of Commerce (ICC Iran) and presented by Dr. Vazifehdoost, President of the Iranian Scientific Marketing Association and Head of the Marketing & Advertising Commission of ICC Iran.
The program addressed topics related to:
- Business management in unstable environments
- Marketing approaches during crisis conditions
- Risk management and managerial decision-making
- Maintaining effective stakeholder and customer engagement
- Organizational continuity under uncertainty
Hayat Medisa Teb believes that managerial capability development, organizational preparedness, and professional risk management are essential components of long-term sustainability and responsibility within the healthcare and medical technology sector.
